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PERSPECTIVE:

"Our experience means we get you public relations results from proactive media placement to crisis media resolution. Our company has extensive experience in the news media community and within governmental agencies including at the highest levels of city government. This perspective gives us an edge in dealing with the media through established relationships and in governmental relations by understanding how government works from the inside. While many companies can say they have handled media, crisis and governmental accounts, few can say they have insider knowledge and a solid network within the field."

  • Proactive Media Placement
  • Media Expert Development
  • Press Conferences
  • Media Tours
  • Crisis Media and Issue Management
  • Governmental Relations

"Good PR is only as good as the experience and connections of your PR Company..."

OUR VIEW:

Advertising is a science. For many media companies it is the science of spending your money. For our company it is all about getting you the impact and value you need. Coming up with effective media plans is all about understanding your client’s goals and their target audience. Our philosophy is that you better serve your client reaching 50 people who are in the market for that company’s services or products rather than reaching 2000 people who are not. Our ad campaigns are targeted with the bulls eye on your ideal customer."

  • Cost Effective Media Plans
  • Integrated Media Plans
  • Media Activation
  • Media Buyer for TV, Print and Radio with Established Relationships
  • Sponsorship Assessment and Oversight
  • Media Rebates Based on Placement Volume

"Anyone can spend your money. We invest your media dollars with an eye on what the return will be."

UP CLOSE:

"Good marketing is complicated. It takes a great deal of understanding exactly what your client wants to accomplish, understanding what their company is about, doing your research, bringing your experience into play and coming up with a plan. It also must take into account market forces, competition and the economy. You need to know how your target audience spends their money before you can get their dollars."

  • Marketing Plan Development
  • Integrated Comprehensive Planning
  • Target Audience Focus
  • Customer/End User Research
  • Competition Analysis
  • Branding
  • Business Partnerships
  • Event Marketing

"In this tight economy, you have to give your target audience some very compelling reasons why to buy your product or service. If not, they are buying from someone else or not at all."

IN FOCUS:

"Good design is clean, uncluttered and gets a message across. In the “e” world it is all about functionality. Combined together, design should be clean and functional. The reality of business design is that it has to work. Some of the great art works of the world confuse the viewer. Business design doesn’t have that luxury because when you are confusing you lose your audience and ultimately business. Each element has to be there for a reason. Our design is results driven."

  • Conceptual design and development of collateral materials.
  • Design and development of corporate materials.
  • Corporate logo development.
  • Development of print ads.
  • Website analysis, functionality assessment and development of e-solutions.

Check out a collection of ads from our recent 2011 Pro Bowl ad campaign. View PDF here.

"Business Design work is part art and part science. It is delicate balance."

KEEP IN CONTACT:

e-newsletters

"We offer a range of social media services. Including Facebook, Twitter and email newsletters to keep in touch with your customer base."

Pictured: Actual past newsletters and a maintained Facebook page.

 

IN DEMAND:

Video Sample"We offer full service video production services to produce anything from commercials to short form training video to longer form television programs.  We have a wealth of experience to be able to produce your corporate video to documenting a marquee event."

  • Full service production capabilities.
  • State of the art editing and graphics.
  • Producer and talent assistance.
  • Turn-key video production solutions.

Producers of the Oceanic Cable's popular program, "Sports People Hawaii."
Also producers of the Department of Parks and Recreation's "Backyard Heroes."

View sample videos we've produced:


Business Profile: Tanaka of Tokyo from DNA Communications LLC on Vimeo.


Honua Kai Resort & Spa from DNA Communications LLC on Vimeo.

2011 Manning Camp Highlights from DNA Communications LLC on Vimeo.

“Many people can now do video production, but do they have the experience and background to be successful…”

SPORTS MARKETING & EVENT PROMOTION:

DNA Communications has been handling sports marketing, promotion and advertising for more than 16 years. During that period we have handled some of the largest sporting events in the state of Hawaii. We are a one stop company who can handle events as small as a charity golf tournament to the NFL Pro Bowl.

These are some of the services we can provide to make your sports event a success.

Marketing

A great marketing plan is vital to the success of your event. Many great events fall short without a great marketing plan designed to fit the market and intended audience. We can develop integrated plans that work on all levels. The key to our plans is that we understand how to integrate media, marketing, sponsorship and promotion into one package.

Some Past work: NFL Pro Bowl – 16 years, Manning Passing Academy – 6 years, Pete Newell Big Man Camp – 5 years.

Media Partnerships

Media Partnerships are very important to an event’s success. By leveraging your event with various media partners you are able to gain valuable media exposure at little or no cost to your event.

Some Past work: 2012 NFL Pro Bowl $900,000 in media partnerships, Hawaiian Super Prix $1.1 million in media partnerships. We have successfully worked with every major media outlet in Hawaii.

Media Relations

Media Relations is about personal contacts. These are only built up through the years of working in the field. DNA Communications has more than 50 years of working in the media field with experience representing corporate and retail clients as well as government and special events.

Some Past work: 2012 NFL Pro Bowl – 16 years, World Championship Kickboxing – 5 years, Mayor of Honolulu, Honolulu Rail Transit.

Sponsorship/ Contests/Promotions

Sponsorships are a key element of putting on any large scale event. Sponsorship is about relationships, contacts and understanding event value. The key part of any sponsorship deal is dealing with the individual sponsors and making sure they are getting their value from their deal. By integrating promotions that work for the sponsor it will add significant value to their partnership. This is the art of sponsorship.

Some Past work: 2012 NFL Pro Bowl $1.4 million sponsorships.

Collateral Materials and Design

Materials are an important element of branding and getting the word out on your event. We are able to provide the expertise and production capability to produce anything from simple posters to media guides to print ads to television commercial spots. We are also able to manage social and electronic media. Just as important as your message is the way you get it out to your audience.

Some Past work: NFL Pro Bowl – 7 years of collateral material design.